Fashion designer George Coronado says he’s always had a passion for good design — “in the home, in my work and in what I wear.”
The Peruvian-born couturier is branching out, bringing his fashion line, Coronado Designs, from Lima, Peru to South Florida for spring 2018 — and benefiting LGBT nonprofits in the process.
On Friday, March 2, Coronado is hosting a pop-up show at Dion Atelier, 224 Eighth St., in Miami Beach, where 20 percent of his sales will go to “a cause that is near and dear” to him: the Unity Coalition|Coalicion Unida LGBT Scholarship Program for students in the arts, design and education.
“I believe it's important to support organizations that also support art, design and creative minds,” Coronado said. “We should have the motivation to find an organization that inspires us and to do our best efforts to use our business and network to help.”
Coronado is no stranger to giving back to the community. He has volunteered for several LGBT causes and organizations, including Care Resource, SAVE, Unity Coalition, the Winter Party Task Force, Miami Beach Gay Pride, Pride Fort Lauderdale, Orlando Pride and the Miami Gay & Lesbian Film Festival.
While Coronado has always been involved with the fashion industry, he also has a background in marketing. He did marketing and event production for almost a decade in Miami, working as the director for his company, Give Me A Beat Productions.
Coronado established himself in his native Peru and developed what he says has become one of the leading men’s contemporary lines in the country. His clothing is made of pima cotton, known for its softness, luster and durability. He says his designs “inspire, flatter and compliment the South Florida male.”
“For a long time, I just couldn’t find clothes that I enjoyed wearing, especially pieces that could fit my lifestyle,” Coronado said. “Going from daywear to evening, club and resort, my designs are for a new man. A confident man. A Coronado man.”
After a three-year absence from the Miami entertainment and events scene, Coronado is bringing his fashion line to the U.S. He says his upcoming store in Miami will open with a “very unique concept,” adding there’s no “better place to launch” this concept than his “dear South Florida.”
“My designs are the results of my life, my travels, my friends and my passions,” Coronado said. “South Florida has always been in my heart and my designs, and I hope I will be very much at home here.”