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Cars: Luxury Plus

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James Martin Moran (August 8, 1918 – April 24, 2007) was an American car dealer and philanthropist whose net worth of $2.4 billion ranked him 390th on the Forbes 400at the time of his death.

Moran created various automotive businesses under the JM Family Enterprises umbrella, which is headquartered in Deerfield Beach, Florida. Today JMFE is recognized as one of Fortune's "100 Best Places to Work in America," and the second largest private company in Florida. 

The company grew from a distribution business into a diversified automotive corporation. Today, those businesses also include vehicle processing, financial services and insurance products, retail sales/dealer technology products and services. JM Lexus in Margate Florida is the largest Lexus dealership in the world and this past December it became the only Lexus Plus dealership in the southeastern U.S., one of only 13 in the country.

What does it mean? It is the next chapter of the Lexus continuous commitment to an elevated luxury dealership experience.

 

The two key features of the program are:

Negotiation-free Pricing: Lexus Plus dealers will provide negotiation -free, market-value prices for every offering available for purchase. It includes new and pre-owned vehicles, service packages, accessories and more. Customers will no longer pay any dealer fees.

Dedicated Consultants: customers will work with a personal consultant throughout their sales experience, from the initial introduction through the delivery. They will also have a single point of contact during their service visits.

SFGN was an invited member of the press at the official unveiling of the program and we asked Jim Dunn (VP and GM) a few questions:

"Did the process include a sensitivity program for the associates and consultants in dealing with the public and avoid homophobia, racism, Islamophobia, xenophobia etc. or is it something that JM Lexus has already in place ?"

Dunn's response was: 

"At JM Lexus, our associates are trained to treat each customer as we would a guest in our home, in true Lexus fashion. We are proud to serve the South Florida market and beyond, which brings a melting pot of customers to our dealership.  We encourage different perspectives and treat people with respect, honesty and fairness."

The other question was: "How do you handle a customer who is not happy with the ‘fixed price’ concept and still wants to negotiate?"

Dunn pointed out that: "If a customer is unhappy with the Lexus Plus price, we do our best to educate them on how we arrived at that price, which is based on historical data, vehicle availability, specifics of the car and independent data."

No doubt it is a pioneering and groundbreaking approach to sales.

With Lexus Plus the car buying experience is simplified, more straightforward, streamlined and reflective of a true luxury brand.

If you want to learn more about the Lexus Plus program visit Lexus.com/lexusplus.