The Wilton Manors Gazette recently launched a Facebook group to keep readers up to date with the latest happenings and news in the city and to distinguish itself from its parent company, South Florida Gay News.
“What started out as a supplement to SFGN has really taken on a life of its own. Because of that we felt the Gazette needed a voice of its own, separate and apart from SFGN,” said Publisher Norm Kent. “We realize there is a community here in Wilton Manors that does not necessarily want all of SFGN’s news, from around South Florida and the world, so the Gazette will focus on just hyper local news.”
By targeting just the Wilton Manors community SFGN’s staff will be able to highlight even more relevant news, stories and events geared towards locals. For instance, the city recently stopped live streaming its commission meetings over concerns about a lawsuit happening elsewhere in the state. The Gazette decided to start uploading the meetings to its YouTube page and posting a link to it in its Facebook group so readers will still be able to have easy access to the city’s meetings.
In another hyper local example the Gazette recently assigned a photographer to capture the city’s annual canoe race. An event like that would not appeal to the broader SFGN audience and so the Gazette would not have assigned it. But the Facebook group gives the Gazette a place to highlight local events such as the canoe race.
“We hope this Facebook group will provide a new way for readers and residents to interactive with our newspaper and their community,” Kent said.