Business Spotlight: Fernando Masterson - Broward Center for Performing Arts

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Fernando Masterson. Photo courtesy Broward Center.

Fernando Masterson says he’s always been a lover of the arts. His career in the industry has taken a marketing slant — beginning at the Hippodrome Theatre in Gainesville and continuing on the airwaves at CBS Radio and Kiss Country.

His radio stints exposed him to the Broward Center for the Performing Arts in Fort Lauderdale, where he has been the marketing manager for almost three years.

“I love seeing shows, traveling to see shows and talking about shows,” said Masterson.

We asked him about shows at the Broward Center and more.

 

What’s been most surprising about your work?

How much goes into putting on a show and how quickly it all happens. There are so many moving parts behind-the-scenes, from programming who books the artists, to production [and] who loads in everything a few hours before the performance. Also, some of these artist riders are crazy. We haven’t received the ‘all blue M&Ms’ request yet, but a handful of the artist demands have been very off-the-wall.

 

What do people perhaps not realize about the Broward Center?

We have one of the largest performing arts center education programs in the country, serving over 3 million students with our SEAS [Student Enrichment in the Arts] program. Also, between the Broward Center and its affiliated venues, we put on hundreds of performances a year.

 

How is the rest of the year shaping up?

We’ve got Audra McDonald and Bill Clinton coming to our Au-Rene theater this June, and The Greatest Love of All: The Whitney Houston Show is taking center stage soon after. With shows like Hamilton and Legally Blonde lined up, patrons can expect an incredible season of art and entertainment here in South Florida.


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